Tom wrote a blog on taking a risk at being creative a few days ago about a conversation he had with Celeste Baine, but I found another commercial by the Norwegian company, Hydro, with their ad campaign that is designed toward young engineers:

Young engineers take control in new Hydro campaign

The film is part of a new Hydro campaign aimed at convincing young Norwegians that sciences are fun and exciting. The main message of the campaign, running from early June to the end of the month, is: “There are many young engineers out there. We can’t wait to see them grow up.”

The two action-packed short films, filled with experimentation and impossible stunts, are running on MTV and TV3 after school hours, aiming to reach budding engineers. The films are also broadcast on TV2 later in the evening to reach parents.

“Our message is that engineering is cool,” says Hanne Haugen, responsible for brand communication in Hydro.

CSI made being a crime scene investigator cool. While these are just commercials, maybe they can have an impact (thank goodness for the web so everyone can actually see these commercials and show them to their classes – what good starting points for discussions).

Here are the commercials:

Train

Car

And this one is just a funny one from Dilbert, called, “The Knack“. This video is just the typical stereotype of engineers as a young kid.

And this is how engineers should be treated… according to Dilbert.

Mark Viquesney